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We paused our Google Adwords campaign on 14th October and yet we’ve had our busiest November ever, so thanks for all your help!"
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You need to mention the key phrases you want to be found under in the organic search results within the content on your web pages so search spiders can easily identify what you are targeting on that page. There is no need for keyword stuffing to get your content optimised. To have the success you need the content must read grammatically correct and mention the phrases you want to target at least once within the content.