Ethical SEO, just what is it? Well ethical search engine optimisation (SEO) are the processes of SEO that are considered to be ‘ethical’ in the internet world.

These are practises that can’t be classified as spam. Spam is undesirable content on the internet that unethical SEO companies. This content is usually unrelated to the topic and in bulks and bulks that nobody would want to read. Think about it, how often do you get emails, read the first line and then delete? This is spam emails.

Unethical SEO works in a same way although is often in the form of spammed content on webpages to make the site seem like it’s more important than it actually is.

Ethical SEO techniques usually take longer but are well worth the effort as there is no risk of being penalised by Google.