Ask yourselves (honestly), do you ever go past the second or even first when browsing on Google? I would find it hard to believe that many would, I mean why would you? Chances are you’ve already found what you’re looking for by the end of the first page. Search Engine Optimisation is the key to gaining a natural page one listing and being in the natural listings is far more cost effective and secure then using services such as pay per click. Don’t get me wrong, PPC campaigns can be very successful, but only as a short term solution to gain an instant ‘boost’ of ranking.
A decent SEO company won’t just get you to page one, they’ll work to keep you there and cement your position. With the boost in traffic, there comes (inevitably) a boost in the conversions on the traffic and at the end of the day; profit. All in all, everyone is out there to make money, and what better way to advertise online then being in the view of everyone in the world searching for your product or service?